As a 20-year veteran Natural Hair Care Specialist, Serriah Le created products that she could use for her clients that ACTUALLY WORKED on Kinky, Coily, Tightly Curly & Curly Hair. It has been her passion to empower women to LIVE FREE IN THEIR NATURAL TEXTURE without the drudger of high maintenance that is normally associated with going natural. So quality products were key. For over the past decade her hand-crafted products have been considered a “Holy Grail” and a “Game Changer” to countless customers who are both new and longtime Naturalistas. It is with great joy and love that this family operated company provides specialized products to naturalistas around the world.